We wanted the images depicted on the website to be relevant to the firm’s mission of “expanding the frontier of global asset management,” but in an understated way. To us, mountains speak to many things: solitude, independence, fortitude, reflection, introspection, strength, ambition, integrity, intrepidness, timelessness. These words all convey moods and thoughts that we like to think relate to our firm in some way.
Taking the mountain theme a step further, one can make clear connections with these particular mountains and what we aspire to at Frontier. These are all pictures of either the Himalayas, the highest mountain range on Earth, or of the highest peaks on several of the continents (Denali in North America, Elbrus in Europe, and Aconcagua in South America). Any of these mountains present formidable challenges for those attempting to summit them, challenges many intrepid climbers have taken on and conquered. Climbing them takes strength, courage, fortitude, patience, technical skills and a very developed ability to weigh risk against reward throughout the journey. We think our firm has that same character as we face investing challenges for ourselves and our clients.